OVERVIEW

De Mello Pahleta is a specialty coffee roastery and cafe based in Toronto, Canada. They offer an origin-based approach to coffee, procuring coffees from a large variety of regions.

I worked with De Mello between April and September of 2020 in their website rebrand as well as setting them up with a convenient system for their print and web materials.

BEFORE REVAMP

POST REBRAND & REVAMP

On the propsed landing redesign, the customer can immediately see that the website has gone through a rebrand as well as instant access to De Mello's new and featured products.

Event themed concept

STYLE GUIDE & SYSTEMS

De Mello has multiple (and seasonal) blends, and the staff were manually creating labels for each blend release on a word document.

Using Figma and it's components, I set up a convenient system for the staff to save time when creating or editing labels.

Easily create a print-ready PDF by modifying the master label on the left.

De Mello's founder is a fan of creatives, and wanted to establish a webpage dedicated to design for future collaborations, hiring, and more. I used Webflow to set up a sample page for devs.

PRINT MATERIAL AND MERCHANDISE

With rebrand, came the much needed revamp on their merchanise: t-shirts, tote bags, enamel pins, postcards, and more.

SOCIAL MEDIA

Updates were made on LinkedIn, Facebook, Instagram, Twitter, and Pinterest.

Instagram Posts template were created to help the founders keep their instagram feed consistent.

OTHER PROJECTS