Role: Brand Designer
Industry: Startup / Editorial / Media
INGGO Studio is a start up company that creates cinematographic video, photo albums, and magazines based from the content gathered from newly weds, married, or soon-to-be married couples.
As a Co-Founder and Design Executive, I was in full charge of branding, photography, editorial, and operations. Our first project launched in the August of 2017; business model sample was completed in mid October.
The project in Canada is currently on pause due to the founder relocating, but is being continued in South Korea as a newly named YouTube channel "Hon-In-Shin-Go"
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Decision was made to make INGGO's logo as a plain wordmark. The reasoning was to help our audience focus on the couple and their stories rather than the brand itself. We wanted to leave branding to the overall style of photography and design throughout the volume.
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Photographic style was favoured towards sentimental and warm colours.
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Final product was a
120 page 8 " x 10 " Hardcover Book printed from Blurb.
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Reflection
This was an amazing learning experience; although there was no income from the first project, INGGO is definitely my favourite editorial project. The whole process of creating brand: logo, typeface, colour scheme, while researching printing platform, and client meeting was overwhelming, but seeing the end product in real life was extremely rewarding.
Make sure to visit the link below if you want to look at the full version online!